About ad exchange
About ad exchange
Blog Article
An Advertisement exchange is really a System exactly where publishers fulfill advertisers to transact electronic ad stock. The whole transaction is facilitated by authentic-time bidding (RTB) technological innovation that permits offering and shopping for advertisement inventory on an perception basis.
垂直类广告网络根据品牌广告主的主流需求，来采购相关的垂直媒体，譬如汽车类广告有很大的投放预算，有些广告网络就包断相应的汽车类媒体频道资源，整合成一个媒体包卖给广告主，从中赚取差价，国内的易传媒属于这一类。
Advert Supervisor features strong tools that scale on the desires of escalating enterprises. Consider our options and locate the best in good shape to suit your needs. Find out more Highlighted Source Dotdash generates improved person ordeals and advertisement activities
Amazon DSP is actually a need-aspect System that means that you can programmatically buy ads to succeed in new and current audiences on Amazon or 3rd-party destinations.
Sharethrough is yet another ad exchange that focuses on excellent, focused adverts. Instead of deal with one particular vertical, they receive high quality ads by individually deciding upon publishers and advertisers with human employees.
In case you spouse with Snigel, you don’t need to navigate the differences involving advertisement exchanges yourself. As a substitute, our advertisement ops experts operate with you to pick which advertisement exchanges are the very best fit for your web site.
Should the advertiser’s quick matches the stock, then it sends a reply to your Ad Exchange quoting the bid sum and The situation in the promotion copy.
Dealing with a transition in 2021, Xandr has become a A part of Microsoft. Evolving outside of its initial target TV promoting, the System now encompasses display and indigenous adverts across several platforms.
Providing greatly utilised connection sorts like RTB endpoints, JS tags, and Wide tags enables advertisement exchanges to improve here advertisement earnings and provide an enhanced knowledge for both customers and sellers.
Smaller enterprises looking to create a earnings with their ads, along with substantial corporations wanting to reach a world viewers.
投放量和投放规模可预测、可控，并且有保障：广告网络每天对所采购的网站进行跟踪，从而了解其可售卖的展示库存，广告主一般比较有把握能拿到所需要的流量数，计划及预算相对容易。
Take care of your ad technique and advert stack in your case. (You’ll nevertheless have total say more than your advertisement approach, we just present you with the abilities and do the significant-lifting for yourself.)
A significant participant in the advertisement exchange House, offering a strong System for genuine-time bidding and inventory administration.
All in all, This is often excessive to handle for that vast majority of publishers. That’s why The majority of them function using a header bidding spouse like Snigel, who will: